Cherries Creative Strategist Workflow

♻️ The Continuous Cycle

🔍

Research

Phases 4 & 5

External data gathering from Reddit, reviews, trends, and culture

👁️

Monitor

Phases 1 & 6

Daily performance intelligence, fatigue detection, and ad tracking

📋

Create

Phases 2 & 3

Brief & script production from accumulated intelligence

📊

Review

Phase 7

Strategic review and course correction every 30 days

📋 The 7 Phases

Phase 1

Continuous Intelligence Gathering

Frequency: 3x daily (8:00 AM, 1:00 PM, 6:00 PM Dubai)

Agent: 🎯 Parker

Category: 👁️ MONITOR

Daily monitoring of ad performance, customer reviews, fatigue signals, and competitor activity. Accumulates intelligence that feeds weekly brief creation.

☀️ 8:00 AM Morning Check

📥 DATA I ATTACH WITH PROMPT

brands/cherries/active-ads.md — Current ad tracking data for Parker to compare against Meta dashboard
brands/cherries/competitor-profiles.md — Known competitors list so Parker knows who to check
brands/cherries/external-intel/ — Latest findings from Research Agent (if Tuesday/Friday after 7AM scrape ran)

📨 PROMPT TO PARKER

<@U08MVST1546> Good morning! Daily performance check for Cherries. **Your tasks:** 1. Review all active ads in Meta dashboard — pull top 20 by lifetime spend and analyze account DNA 2. Check for early fatigue signals in top 10 ads (frequency rising, ROAS declining, hook/hold rates dropping) 3. Mine yesterday's Shopify reviews for new language patterns or themes 4. Quick competitor check: any new ads from tracked competitors in past 24h? 5. Flag any new ads that hit $500+ spend in 24 hours **Deliver to me:** - **Account DNA Summary:** Top 20 ad common traits (format %, emotion %, ICP %, hook patterns) - **New Scaler Alerts:** Any ad that hit $500+ spend yesterday with format + angle + hook type - **Fatigue Warnings:** Top 10 ads showing >15% ROAS decline WoW or >20% CTR drop - **Review Gap Opportunities:** Phrases mentioned in reviews with zero current ad spend - **Competitor Intel:** New competitor ads with format/angle/hook details **Format:** Bullet points, clear metrics, flag urgent items with 🔴 (kill/pause) or 🟢 (scale). Let's keep Cherries profitable today!

📤 WHAT I DO AFTER PARKER RESPONDS

Update brands/cherries/active-ads.md with daily performance snapshot from Parker's data
Update brands/cherries/review-insights/YYYY-MM-DD.md if Parker identified new review themes
Create brands/cherries/daily-reports/YYYY-MM-DD-morning.md with Parker's full report
Notify Manuel if Parker flagged 🔴 urgent kill decisions or 🟢 major scaling opportunities

🌤️ 1:00 PM Midday Check

📥 DATA I ATTACH WITH PROMPT

brands/cherries/creative-diversity.md — Current diversity scores for gap analysis
brands/cherries/external-intel/ — Latest Research Agent data (Reddit, trends) for cross-referencing
brands/cherries/daily-reports/YYYY-MM-DD-morning.md — This morning's report for continuity

📨 PROMPT TO PARKER

<@U08MVST1546> Midday check-in for Cherries. **Your tasks:** 1. **Gap Analysis:** Review the creative diversity data I'm providing — are we over-indexed on any format/angle/ICP/emotion? 2. **External Intel Integration:** I'm attaching latest Reddit scrapes and trend data — cross-reference with customer review themes. Do they suggest creative pivots? 3. **Format Shift Detection:** Compare today's performance vs yesterday in Meta — is any format suddenly outperforming or underperforming? 4. **Pacing Check:** Are we on track with weekly brief production? Any gaps we need to fill before Monday sprint? **Deliver to me:** - **Diversity Health Score:** Current diversity score + critical gaps to address - **Format Performance Shift:** Any format showing unusual patterns today? - **External Signals Worth Acting On:** Reddit threads, trends, or competitor intel that warrants a brief - **Sprint Prep Recommendations:** What gaps should Monday's sprint prioritize? **Format:** Strategic summary, not raw data. Help me see the big picture.

📤 WHAT I DO AFTER PARKER RESPONDS

Update brands/cherries/creative-diversity.md with Parker's gap analysis
Update brands/cherries/brief-tracker.md with gap notes for Monday sprint
Create brands/cherries/daily-reports/YYYY-MM-DD-midday.md with strategic insights

🌙 6:00 PM Evening Check

📥 DATA I ATTACH WITH PROMPT

brands/cherries/daily-reports/YYYY-MM-DD-morning.md — Today's morning report
brands/cherries/daily-reports/YYYY-MM-DD-midday.md — Today's midday report
brands/cherries/active-ads.md — Current ad performance state

📨 PROMPT TO PARKER

<@U08MVST1546> Evening wrap for Cherries. **Your tasks:** 1. **Daily Summary:** Synthesize morning + midday findings into today's key movements 2. **Priority Queue:** What needs immediate attention tomorrow morning? 3. **Competitor Movement:** Any significant competitor activity today that requires response? 4. **Brief Queue Prioritization:** Based on today's insights, recommend testing sequence for next sprint **Deliver to me:** - **Today in 3 Bullets:** The 3 most important things that happened today - **Tomorrow's Top 3 Priorities:** What I should focus on first thing tomorrow - **Urgent Actions:** Anything that can't wait until tomorrow (kill decisions, budget changes) - **Competitor Watch:** Any competitor making moves we should respond to? **Format:** Start with TL;DR (2-3 sentences), then priorities, then details if needed. This helps me end the day with clarity. Thanks!

📤 WHAT I DO AFTER PARKER RESPONDS

Create brands/cherries/daily-reports/YYYY-MM-DD-evening.md with day summary
Ping Manuel ONLY if Parker flagged urgent actions that can't wait

Phase 2

Weekly Creative Sprint Planning

Frequency: Every Monday 9:00 AM

Agent: 🎯 Parker

Category: 📋 CREATE

Using ALL accumulated intelligence from daily monitoring + research agent data, produce 5-7 new creative briefs for the week.

📥 DATA I ATTACH WITH PROMPT

brands/cherries/account-dna.md — Account benchmarks and proven patterns
brands/cherries/competitor-profiles.md — Competitor landscape for gap identification
brands/cherries/creative-diversity.md — Diversity gaps to fill
brands/cherries/review-insights/ — Recent customer language patterns
brands/cherries/external-intel/ — Research Agent data from Friday (trends + Reddit)
brands/cherries/active-ads.md — What's currently working
brands/cherries/brief-tracker.md — To know next brief number and avoid duplication

📨 PROMPT TO PARKER

<@U08MVST1546> Monday sprint time for Cherries! Let's create this week's creative briefs. **Context I'm providing:** I've attached all the intelligence we've gathered: account DNA, competitor landscape, creative diversity tracker, review insights, external intel from Research Agent (Friday's trends + Reddit scrapes), and active ad performance data. **Your task: Generate 5-7 production-ready creative briefs.** **Brief requirements:** 1. **Diversity-first:** Fill gaps identified in creative-diversity.md (formats, angles, ICPs, emotions, hooks) 2. **Insight-driven:** Pull from review themes, external intel, or competitor gaps 3. **Performance-informed:** Learn from what's working in the account DNA 4. **Trend-aware:** Integrate relevant e-commerce trends or cultural moments from external intel **Each brief must include:** - **Brief #** (check brief-tracker.md for next sequential number) - **Source:** Sprint/Gap/Competitor/Trend/Iteration/Review - **Angle:** Strategic angle (e.g., "Health benefit", "Social proof", "Transformation") - **Format:** UGC/Founder/Static/Testimonial/etc. - **ICP:** Target customer segment - **Emotion:** Primary emotional trigger - **The Hook:** Exact opening line (3-5 seconds) - **Script/Copy:** Full ad script or static copy - **Why This Brief:** 2-3 sentences explaining strategic rationale - **Success Metrics:** What ROAS/CTR would make this a winner? **Deliver to me:** Post a summary table of all briefs in thread, organized by priority. Let's create some winners! 🍒

📤 WHAT I DO AFTER PARKER RESPONDS

Parse Parker's brief recommendations from browser
Create individual files: brands/cherries/briefs/YYYY-MM/brief-XXX.md for each brief
Update brands/cherries/brief-tracker.md with all new briefs
Update brands/cherries/creative-diversity.md to reflect upcoming diversity with these new briefs
Create brands/cherries/weekly-reports/YYYY-WXX-sprint.md with sprint summary

Phase 3

Bi-Weekly Competitor Deep Dive

Frequency: Every other Monday 10:00 AM

Agent: 🎯 Parker

Category: 👁️ MONITOR + 📋 CREATE

Full forensic analysis of competitors — what's working for them, what's saturated, what gaps exist. Produces competitive response briefs.

📥 DATA I ATTACH WITH PROMPT

brands/cherries/competitor-profiles.md — Existing competitor profiles from 2 weeks ago to compare against

📨 PROMPT TO PARKER

<@U08MVST1546> Bi-weekly competitor deep dive for Cherries. **Your task: Full forensic analysis of our tracked competitors.** I'm providing the competitor profiles from our last check (2 weeks ago). For each competitor listed: 1. **Ad Inventory Audit:** - Which ads are still running from last check? - Which are new? - Which were killed? 2. **Creative Strategy Shift:** - Are they testing new formats? - New angles emerging? - Emotional shifts in messaging? 3. **Saturation Analysis:** - Which angles/formats are now saturated (multiple competitors using)? - Mark saturation risk: Low/Medium/High for each 4. **Gap Identification:** - What are they doing that we're not? - What are we doing that they're not? - Where's the white space NO ONE is exploiting? 5. **Threat Assessment:** - Any competitor making aggressive moves (big budget increases, new angles crushing)? - Should we respond defensively (copy) or offensively (differentiate)? **Deliver to me:** - **Top 3 Competitive Threats:** What should I be worried about? - **Top 3 Opportunities:** Gaps we should exploit this week - **Saturation Map:** Which angles/formats are over-saturated market-wide? - **Recommended Response:** For each threat, should we copy, counter, or ignore? - **Detailed competitor-by-competitor breakdown** **Format:** Start with executive summary (key movements), then detailed analysis. This is our competitive edge — let's stay sharp! 🍒

📤 WHAT I DO AFTER PARKER RESPONDS

Update brands/cherries/competitor-profiles.md with Parker's full competitive analysis
Create brands/cherries/competitor-deep-dives/YYYY-MM-DD.md with detailed forensics
If Parker recommended competitive response briefs, add them to brief queue for next sprint

Phase 4

Weekly E-Commerce Trend Integration

Frequency: Every Friday 10:00 AM

Agent: 🔍 Research Agent

Category: 🔍 RESEARCH

Scan the broader e-commerce/DTC landscape for emerging formats, hook trends, platform shifts. This data feeds into Monday's sprint.

📨 PROMPT TO RESEARCH AGENT

**Research Agent Task: Weekly E-commerce Trends for Cherries** **Your mission:** Identify emerging e-commerce and DTC trends in the health/wellness/supplement space that could inform Cherries' creative strategy. **Sources to check:** 1. **E-commerce News:** - Search: "DTC supplement trends 2026" - Search: "e-commerce creative trends February 2026" - Search: "health supplement advertising trends" 2. **Industry Publications:** - AdAge, Adweek, Marketing Brew (search for recent supplement/wellness brand stories) 3. **Platform-specific:** - "TikTok supplement ads trends" - "Meta ads wellness brands 2026" 4. **Competitor news:** - Search for tracked competitors + "new campaign" or "ad launch" **What to capture for each trend:** - **Trend name & description** - **Momentum:** Growing/Peaking/Declining - **Evidence:** Links, data points, examples - **Relevance to Cherries:** High/Medium/Low (explain why) - **Creative application ideas:** How could Cherries use this? - **Saturation risk:** Are multiple brands already doing this? **Timeline:** Complete research within 2 hours. Flag high-priority trends.

📤 DATA SAVED BY RESEARCH AGENT

Research Agent writes to: brands/cherries/external-intel/YYYY-MM-DD-trends.md
Structured format with trend analysis, momentum assessment, and creative application ideas

🔗 HOW THIS FEEDS OTHER PHASES

Phase 2 (Monday Sprint): AiManuel includes this trends data when prompting Parker for weekly briefs
Phase 1 (Midday Check): AiManuel provides trend data to Parker for cross-referencing with ad performance

Phase 5

External Intelligence Integration

Frequency: Tuesday & Friday 7:00 AM

Agent: 🔍 Research Agent

Category: 🔍 RESEARCH

Reddit scraping, Trustpilot reviews, competitor website reviews, cultural moments. Provides the "outside world" data that Parker doesn't have access to.

📨 PROMPT TO RESEARCH AGENT

**Research Agent Task: External Intelligence Gathering for Cherries** **Frequency:** Twice weekly (Tuesday & Friday) **Your mission:** Scrape Reddit, Trustpilot, competitor reviews, and cultural signals for creative intelligence. --- ### PART 1: Reddit Intelligence **Subreddits to monitor:** - r/Supplements, r/Nootropics, r/HealthyFood, r/WomensHealth, r/Fitness, r/Productivity **What to find:** - Recent discussions (past 3-4 days since last scrape) - Threads with 20+ upvotes or 10+ comments - Pain points, desires, objections people are discussing **Capture format:** For each relevant thread: title, link, upvotes/comments, key insights, creative opportunity (angle suggestion, emotional hook, ICP relevance) --- ### PART 2: Trustpilot & External Reviews **Targets:** 1. Cherries on Trustpilot (if listed) — compare themes vs Shopify reviews 2. Top 3 competitors — what are customers saying? unique complaints/praises? **Capture:** New themes, unique objections (with quotes), opportunities for Cherries --- ### PART 3: Cultural Moments & Memes **Platforms:** Twitter/X, TikTok, Instagram **What to find:** - Viral content (100K+ views) related to health/wellness/productivity - Memes or formats we could adapt - Cultural moments creating marketing opportunities --- ### PART 4: Competitor Website/Blog Review **Check:** Competitors' blogs/press pages for new product launches, messaging shifts, featured testimonials **Timeline:** Complete within 3 hours of trigger. Flag anything urgent.

📤 DATA SAVED BY RESEARCH AGENT

Research Agent writes to: brands/cherries/external-intel/YYYY-MM-DD-reddit.md
Research Agent writes to: brands/cherries/external-intel/YYYY-MM-DD-trustpilot.md
Research Agent writes to: brands/cherries/external-intel/YYYY-MM-DD-cultural.md

🔗 HOW THIS FEEDS OTHER PHASES

Phase 1 (Morning Check - same day): AiManuel includes fresh external intel when prompting Parker at 8AM
Phase 1 (Midday Check - same day): AiManuel provides external data for Parker to cross-reference with review themes
Phase 2 (Monday Sprint): All accumulated external intel feeds Parker's weekly brief generation

Phase 6

Performance Tracking & Iteration

Frequency: Daily 9:00 PM + Monday 11:00 AM

Agent: 🎯 Parker

Category: 👁️ MONITOR + 📋 CREATE

Track new ads through their first 7 days (daily). Weekly check for fatiguing ads that need iteration. Creates iteration briefs when needed.

🌙 9:00 PM Daily New Ad Tracking

📥 DATA I ATTACH WITH PROMPT

brands/cherries/active-ads.md — Current testing phase ads (days 1-7) for Parker to track
brands/cherries/brief-tracker.md — To know which brief each ad came from

📨 PROMPT TO PARKER

<@U08MVST1546> Daily tracking check for Cherries' new ads. **Your task:** Monitor all ads currently in Testing Phase (Days 1-7) from the data I'm providing. For each ad in days 1-7: 1. **Pull current performance from Meta:** - Current day (X/7) - Today's spend - Current ROAS - CTR & CPC 2. **Status assessment:** - 🟢 **Winner:** ROAS above benchmark, ready to scale - 🟡 **Monitoring:** Needs more data, continue testing - 🔴 **Kill:** Below benchmark, recommend stopping 3. **Decision triggers:** - Day 3: If ROAS below benchmark, flag for potential kill - Day 5: If still 🟡, explain what we're waiting for - Day 7: MUST make promote/kill decision **Deliver to me:** - Updated testing phase table with current metrics - Status changes (any ad moving to 🟢 or 🔴) - Recommendations for scale/iterate/kill decisions **Format:** Just the updated table + status changes. Keep it tight.

📤 WHAT I DO AFTER PARKER RESPONDS

Update brands/cherries/active-ads.md testing phase table with Parker's data
Ping Manuel if Parker flagged 🟢 winner (to increase budget) or 🔴 kill (to pause)

🔄 11:00 AM Monday Iteration Check

📥 DATA I ATTACH WITH PROMPT

brands/cherries/active-ads.md — Fatigue watch list (ads showing declining ROAS)

📨 PROMPT TO PARKER

<@U08MVST1546> Weekly iteration check for Cherries. **Your task:** Identify ads ready for iteration/refresh from the fatigue watch list I'm providing. For each fatiguing ad (>30 days live + declining ROAS): 1. **Root cause diagnosis:** - Creative fatigue (audience seen it too much)? - Market saturation (competitors copied)? - Seasonal decline? 2. **Iteration recommendation:** - **Refresh:** New hook, same angle/format - **Remix:** Same angle, different format - **Retire:** Kill and replace with new angle 3. **Specific iteration ideas:** - If refresh: Suggest 2-3 new hook options - If remix: Suggest alternative format - If retire: What should replace it? **Deliver to me:** - How many ads need iteration this week? - Priority order (which to tackle first) - Specific iteration recommendations for each This keeps our winners alive longer! 🔄

📤 WHAT I DO AFTER PARKER RESPONDS

Update brands/cherries/active-ads.md fatigue list with Parker's recommendations
Create iteration briefs in brands/cherries/briefs/ if urgent
Update brands/cherries/brief-tracker.md with iteration briefs

Phase 7

Monthly Deep Dive

Frequency: 1st Monday of month, 2:00 PM

Agent: 🎯 Parker

Category: 📊 REVIEW

Comprehensive strategic review of the past 30 days. What worked, what failed, what we learned. Produces 30-day roadmap. Resets creative priorities.

📥 DATA I ATTACH WITH PROMPT

brands/cherries/brief-tracker.md — Full month of briefs to analyze hit rate
brands/cherries/active-ads.md — Performance trends over 30 days
brands/cherries/account-dna.md — Current account DNA to refresh
brands/cherries/competitor-profiles.md — Competitive landscape to assess positioning
brands/cherries/creative-diversity.md — Diversity evolution over month

📨 PROMPT TO PARKER

<@U08MVST1546> Monthly deep dive for Cherries — time for the big-picture view. **Your task: Comprehensive performance review + strategic roadmap for next 30 days.** I'm providing the full month of data: all briefs, performance trends, account DNA, competitor profiles, and diversity metrics. --- ### PART 1: Performance Review (Last 30 Days) **Key metrics to analyze:** 1. **Brief Production:** - Total briefs created, briefs that went live (hit rate %), briefs that scaled (success rate %) - Best source type: Sprint/Gap/Trend/etc 2. **Creative Performance:** - Total spend, blended ROAS - Best performing format, angle, ICP (with ROAS for each) 3. **Creative Lifespan:** - Average ad lifespan before fatigue - Fastest fatigue vs longest winner 4. **Diversity Health:** - Current diversity score / 100 - Critical gaps identified --- ### PART 2: Strategic Insights **Answer these questions:** 1. What worked this month? (strategies/decisions that drove results, surprise winners) 2. What didn't work? (underperforming briefs/angles/formats and why) 3. What did we learn? (new audience insights, creative patterns) 4. Competitive landscape shift? (how competitors moved, are we ahead/behind/on par) 5. Creative evolution? (are we getting more sophisticated or stuck in patterns) --- ### PART 3: 30-Day Roadmap **Strategic priorities for next month:** 1. Creative Diversity Goals (which formats/angles/ICPs/emotions to test more) 2. Competitive Response (what to do to stay ahead, defensive moves) 3. Iteration Pipeline (which winners need refreshes, which fatigued ads need replacement) 4. Testing Hypothesis (big creative bets worth making, risky tests to try) 5. External Opportunities (seasonal moments, trends, cultural events) --- **Deliver to me:** - **TL;DR:** 3-bullet summary of the month - **Top 3 Wins** - **Top 3 Learnings** - **Top 3 Priorities for next 30 days** - Full detailed analysis This is our strategic compass — make it count! 🧭🍒

📤 WHAT I DO AFTER PARKER RESPONDS

Create brands/cherries/monthly-reports/YYYY-MM-report.md with Parker's comprehensive analysis
Update brands/cherries/account-dna.md — refresh top 20 ads, benchmarks, learnings
Ping Manuel with summary (this is a big monthly event — Manuel needs visibility)

🤖 The Agents

🤝

AiManuel

Claude Opus 4.6 / Sonnet 4.5

Central Orchestrator

Responsibilities

Reads workspace files to gather context
Constructs prompts with relevant data
Triggers Parker at scheduled times via browser
Spawns Research Agent for external data
Reads responses from Parker (browser)
Writes all outputs to data layer files
Alerts Manuel only on critical events

Click to expand

🔍

Research Agent

DeepSeek R1 ($2.74/M)

External Intelligence

Responsibilities

Reddit scraping (relevant subreddits)
Trustpilot reviews (ours + competitors)
E-commerce trend monitoring
Cultural moments & viral content
Competitor website reviews
Writes findings directly to workspace files

Click to expand

🎯

Parker

Browser (app.heyparker.ai)

Creative Strategy & Analysis

Responsibilities

Meta Ads performance analysis (has direct dashboard access)
Shopify review mining (has direct access)
Account DNA analysis from Meta data
Brief generation (12-22/week + iterations)
Competitor forensics (via Meta Ad Library)
Fatigue detection & iteration recommendations
Delivers analysis to AiManuel via browser

Click to expand

📅 7-Day Calendar

Time	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday	Sunday
7:00 AM	-	P5: External IntelResearch Agent	-	-	P5: External IntelResearch Agent	-	-
8:00 AM	P1: Morning CheckParker	P1: Morning CheckParker	P1: Morning CheckParker	P1: Morning CheckParker	P1: Morning CheckParker	P1: Morning CheckParker	P1: Morning CheckParker
9:00 AM	P2: Weekly Sprint5-7 briefs	-	-	-	-	-	-
10:00 AM	P3: Competitor DiveBi-weekly	-	-	-	P4: E-commerce TrendsResearch Agent	-	-
11:00 AM	P6: Iteration Check2-6 briefs	-	-	-	-	-	-
1:00 PM	P1: Midday CheckParker	P1: Midday CheckParker	P1: Midday CheckParker	P1: Midday CheckParker	P1: Midday CheckParker	P1: Midday CheckParker	P1: Midday CheckParker
2:00 PM	P7: Monthly Deep Dive1st Monday only	-	-	-	-	-	-
6:00 PM	P1: Evening CheckParker	P1: Evening CheckParker	P1: Evening CheckParker	P1: Evening CheckParker	P1: Evening CheckParker	P1: Evening CheckParker	P1: Evening CheckParker
9:00 PM	P6: Ad TrackingDays 1-7	P6: Ad TrackingDays 1-7	P6: Ad TrackingDays 1-7	P6: Ad TrackingDays 1-7	P6: Ad TrackingDays 1-7	P6: Ad TrackingDays 1-7	P6: Ad TrackingDays 1-7

🔄 Data Flow

🤝 AiManuel (Orchestrator)

Triggers all workflows via cron

↓

🔍 Research Agent

P4 & P5: External data

↓

📁 Data Layer

external-intel.md

🎯 Parker

P1, P2, P3, P6, P7

↓

📁 Data Layer

briefs/ + reports/

↓

👤 Manuel

Reviews briefs → produces scripts

📁 Data Layer

brands/cherries/ ├── account-dna.md # Top 20 ads, benchmarks ├── active-ads.md # Live ad performance tracker ├── competitor-profiles.md # P3: Competitor intel ├── creative-diversity.md # Diversity score & gaps ├── brief-tracker.md # Master brief list ├── review-insights/ │ ├── YYYY-MM-DD.md # P1: Daily review themes │ └── ... ├── external-intel/ │ ├── YYYY-MM-DD-trends.md # P4: E-commerce trends │ ├── YYYY-MM-DD-reddit.md # P5: Reddit scrapes │ ├── YYYY-MM-DD-trustpilot.md │ ├── YYYY-MM-DD-cultural.md │ └── ... ├── briefs/ │ ├── YYYY-MM/ │ │ ├── brief-001.md # P2: Weekly sprint │ │ ├── brief-002.md │ │ └── ... ├── daily-reports/ │ ├── YYYY-MM-DD-morning.md # P1: Daily checks │ ├── YYYY-MM-DD-midday.md │ ├── YYYY-MM-DD-evening.md │ └── ... ├── weekly-reports/ │ ├── YYYY-WXX-sprint.md # P2: Sprint summaries │ └── ... ├── monthly-reports/ │ ├── 2026-02-report.md # P7: Strategic review │ └── ... └── competitor-deep-dives/ ├── YYYY-MM-DD.md # P3: Bi-weekly forensics └── ...

📋 Data Protocol

1. Research Data Storage Rules

Path: brands/cherries/research/YYYY-MM/[type]-YYYY-MM-DD.md

Types: trends competitor reddit trustpilot

Mandatory Header: Every file must contain Source, Phase, Collected date

⚡ Validation: AiManuel verifies file exists + has header after every Research Agent session. If missing → 🚨 error → Manuel gets pinged

2. Data Freshness Rules Per Phase

Phase	Data Attached to Parker	Time Window
1. Morning check-in	Latest competitor + trends + reddit	7 days
2. Weekly sprint	ALL research from past week	7 days
3. Competitor deep dive	Latest 2 competitor reports	14 days
4. E-commerce trends	N/A (this IS research)	—
5. External intel	N/A (this IS research)	—
6. Performance review	Latest trends + reddit	7 days
7. Monthly deep dive	ALL research from the month	30 days

3. The Guarantee Loop

🔍

Research Agent

writes file

→

🤝

AiManuel verifies

exists + header

→

✅ / 🚨

Pass or Error

ping Manuel if 🚨

→

📎

Scan & Attach

by freshness rules

→

🎯

Parker Prompt

log what's included

→

💾

Save Output

+ log in brief-tracker

📊 Brief Output Targets

5-7

P2: Weekly Sprint Briefs
(Monday)

3-5

P3: Competitor Response Briefs
(Bi-weekly)

2-6

P6: Iteration Briefs
(Weekly)

P1: Format Shift Briefs
(Daily checks)

1-3

P5: External Intel Briefs
(Tue/Fri → Next sprint)

1-2

P4: Trend Briefs
(Friday → Next sprint)

12-22

TOTAL BRIEFS PER WEEK

💰 Estimated Costs

Component	Model/Service	Usage	Est. Cost/Month
AiManuel (Orchestrator)	Claude Opus 4.6 / Sonnet 4.5	~50 triggers/week	$5-10
Parker (Creative Strategy)	Browser Integration	~30 prompts/week	$199/mo (Parker subscription)
Research Agent	DeepSeek R1 ($2.74/M tokens)	5x/week deep research	$10-15
Data Storage	Local workspace files	~100MB/month growth	$0 (local)
TOTAL ESTIMATED MONTHLY COST			~$214-224/month